When your business appears on the top of the search results, it’s obvious that your competitors feel jealous, but it is a normal human tendency to react in the same manner in such situations. Don’t take it seriously instead notice it and ignore. It is a matter of pride for you when people talk positively about your website and it’s a reason to celebrate too, but what if your business receives negative reviews and feedbacks. Taking advantage of this situation your rivals will not miss a chance to post a negative comment in order to tarnish your reputation on the search engines. If this is the case with you, don’t feel upset, Marketing Adventure is there to help you in this regard. It is a company based in India protecting online reputation of number of clients across the world thus, preserving their good name.
Let’s discuss in detail about some of the SERM strategies that every company should follow-
Companies providing SERM services understands the complexities that comes in the way while maintaining a reputation of a business online thus, they have experts who formulate various strategies to protect and maintain reputation of a business on search engines. In order to push negative publicity of the business, they put best of their efforts to improve search engine visibility rankings.
Monitor the mentions- This is the very first step and incorporates monitoring of online conversations specially negative mentions. For this several tools can also be used to control the adverse information doesn’t gets spread across the search engine space.
Analyze the mentions- When the evaluation of visible mentions that affects the reputation is done, after that a record has to be kept by placing the comments under the categories of positive and negative. Intensity of the comments are also determined that helps to suggest the efforts that need to be taken to remove the negative mentions and comments.
Influencing the mentions- In this stage SERM experts participates in the conversation and eliminates the negative mentions on various websites, improving the image of your business online.
Enlist your business under any of the SERM programme by a reputable company and avoid negative image of your business to reach the customers worldwide.
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